We all have lost deals. Some were a surprise (some not). I certainly have lost my share. It happens even when you have done a great job planning, paying attention to detail and delivered a well-structured proposal. How do you get some clarity from the experience and, more importantly, some value?
Start asking questions
The first thing to do is look in the mirror. Ask yourself:
· What do I need to do differently?
· What did I miss?
Then…start asking your customer for some input…so you can learn. Many customers are willing to provide feedback:
· What were the primary reasons for picking another solution?
· How was the decision made (the process)?
· What might you suggest I do differently?
Customers that have decided to select another solution…they will respect your professionalism and interest because you followed up.
Share the feedback
You likely have co-workers, direct reports or colleagues that either helped you with pursuing this opportunity and/or would be interested in learning how to win more deals.
Review other deals you are pursuing
Given this learning experience, here are some key questions about deals that you are still pursuing:
· What do you want to change about your approach?
· What information do you need to obtain?
· What do you need to better understand (e.g. decision process, players)?
You will be amazed how quickly new, exciting ideas develop about these open deals. Stay curious and be willing to adapt…it will payoff!
Marc Kitz, Sales Coach
860-836-8979
Checkout my Sales Coaching blog - https://marckitz.com/
Schedule some time - https://calendly.com/marc-kitz-sales-coach/25min
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