77782748_MWhat do people think about when they hear your name? It’s an important question, especially if you are a business professional trying to create a positive and quality personal brand for yourself.

Are you known for an open mind and a courageous spirit? Do people think of you when they need a helping hand? Do you have a reputation for grace under pressure? Are you known for being kind? Over time, your inner self will be revealed to others through your actions.

Making a good impression is not a one-time effort. It’s a series of large and small decisions that over time form a picture of who you really are. It’s about what you do over weeks, months and years. It’s how you act when you think no one is noticing. It’s about how you treat others who you work with. When a colleague received the promotion you wanted, did you graciously congratulate them or did you avoid them? Do you treat the office secretary and intern like you would like to be treated?

When trying to create a quality personal brand, never lose sight of the fact that your everyday actions help define who you are. It’s up to you to make them count.